Social media is an important tool for entrepreneurs, author-preneurs, and corporate folks alike. It’s been reported that 69% of adults use social media. Now, more than ever, it’s important to understand the keys for success.
How do you build a brand and develop a following? Like face-to-face social interactions, social media interactions are also improved by being genuine, by speaking to the individual. In writing, the reader/audience has to fall in love with the protagonist. In the business I founded, I used to tell my team that we wanted our clients to fall in love with us and our service. Answer the phone with a smile, because people can hear happiness. Care. Be authentic.
We’re all individuals, and we each have a special way of sharing our message. For example, I like the quick interactions on Twitter, I like sharing news from my Triberr friends. Facebook and Pinterest are growing, but honestly, I seem to have the most fun on Twitter. So it’s no wonder that much of my traffic comes from there. Plus, I have nifty tools like ManageFlitter that make it easy to manage social interaction and followers on that platform.
I read an article from fellow writer TJ McCue in Forbes that got me to thinking, and I thought you might find of interest, too. Here’s the highlights of TJ’s tips for successful social media mavericks:
#1: They believe.
#2: They share what they had for lunch, or successful social media people listen.
#3: They don’t try to dominate every single social network.
#4: They don’t focus on one social media network.
#5: Social media leaders still use email.
#6: They still believe in SEO.
#7: They are genuine.
#8. They do not send auto DM to all their new followers.
#9: They use hashtags judiciously.
#10: Successful social media users (clearly) don’t believe the hype that prospects aren’t using social media.
#11: They publish more quality, not just quantity.
#12: They understand that one message does not fit all networks
#13: Social media leaders don’t let friends outsource.
#14: They hire interns, but they use them wisely.
#15: Success in social media demands that you get personal.
#16: They know that social media is not free, but earned.
#17: They measure social media.
#18: They know that fan/follower growth is secondary to getting paid.
#19: They believe in their network and leverage it.
To read the full Forbes article that TJ wrote, check it out here: http://www.forbes.com/sites/tjmccue/2013/02/26/19-things-successful-people-do-on-social-media/
So come on in, the party’s fine. And tell us, what works for you? Any tips to share?